The UK Automotive 30% Club hosted 50 female school students from South Yorkshire and Northumberland during the inaugural London Design Biennale at Somerset House, London. “Inspiring Women in Design” organised through Sheffield based Gaia Innovation, was attended by students from Wickersley School, Horizon Community College, Hall Cross Academy, Dinnington High School, Darton College and St Benet Biscop Catholic Academy.
The students travelled down to London and were given insight into careers within the various creative industries including automotive, architectural, surface and product design. The day included informative talks by three guest speakers and a career speed networking session with ten female leaders within the field of design.
The speakers included Siobhan Hughes Chief Designer, Jaguar Colour & Materials, Cynthia Charwick-Bland the Inside Out Pathway Tutor, Vehicle Design, Royal College of Art and Julia Muir CEO of Gaia Innovation who presented Automotive Jobs for the future. Ten females from various design disciplines including Michelle Ogundehin Editor and Chief, Elle Decoration, Alma Wang Architect, Stella McCartney Ltd, Rebecca Craig Design Manager, Sanderson and Morris & Co, Bethan Gray Furniture and Product Designer and Jessica Chapman Project Designer Colour & Materials for Jaguar took part in the career speed networking session alongside Debbie Palfreyman, General Manager of (Sheffield) Burrows Toyota who also discussed her own successful career path.