Motorcycle Manufacturer Ducati UK Joins the UK Automotive 30% Club

The UK Automotive 30% Club is proud to announce that Ducati UK has now become the 21st member of the UK Automotive 30% Club.

In January 2018, the UK Automotive 30% Club broadened its membership base with the inclusion of motorcycle manufacturer Ducati UK. The company joins its sister VW Group automotive companies; VW, Audi, SEAT, Skoda, and Bentley, in fully supporting the aims of the UK Automotive 30% Club, and announced Managing Director Tim Maccabee as the first leader of the motorcycle industry to become a member of the club. Maccabee has underlined his support of gender diversity as a business imperative.

The club leads a collaborative campaign to achieve a better gender balance within the automotive industry, with the aim of filling at least 30% of key leadership positions throughout the pipeline in the member organisations with women by 2030, through a ’30 by 30’ strategy. The club members strongly believe that more diversity and inclusion lead to a better customer experience and stronger business performance.

The UK Automotive 30% Club is open to CEOs and MDs of companies in the automotive industry such as manufacturers, retailers, and the adjacent businesses.

Tim Maccabee, Managing Director, Ducati UK said: “Ducati UK is delighted to join the Automotive 30% Club. Whilst many organisations within the Motorcycle sector, including Ducati, have a gender balanced workforce, the motorcycle market is under represented in terms of the female customer base. By joining the Automotive 30% Club we demonstrate our continuing commitment to gender equality within the company and signal our support to the opportunities within the motorcycle industry.”

Julia Muir, Founder of the UK Automotive Club and CEO of Gaia Innovation Ltd concludes: “I am extremely pleased to welcome Tim Maccabee and Ducati UK to the Automotive 30% Club. VW Group have taken a leadership stance globally to become inclusive in all of their businesses and it is fantastic that Ducati are leading the way in the UK motorcycle industry. I would welcome applications from more motorcycle businesses and the wider automotive sector as our club continues to grow.”

For further information or for details on how to join, get in touch:

Twitter: @Auto30Club  /  LinkedIn: Automotive Thirty Club  /


Notes to Editors

About the UK Automotive 30% Club

The UK Automotive 30% Club is a working group within the 30% Club. It is a voluntary group of MDs and CEOs from automotive manufacturing, retailing and supplier companies. The club was founded by Julia Muir, CEO of Gaia Innovation Ltd – a social enterprise company which builds relationships between employers, schools and universities. Julia Muir’s vision is to achieve a better gender balance within the automotive industry, with the aim of filling at least 30% of key leadership positions in the member organisations with women by 2030 through a ’30 by 30’ strategy. The ’30 by 30’ strategy takes action to attract, recruit, promote and retain capable and talented women through the organisational pipeline. Members include Ducati, VW Group, Bentley, Mazda, Toyota, Renault, Kia, Jardine Motor Group,  Lookers, Vertu Motors, ASE Global, Gaia Innovation, Thurlow Nunn, TrustFord, Carwow, Group 1 Automotive, Imperial Commercials, Inchcape, Burrows, Vantage, and Autotrader. The club also works in collaboration with Speakers for Schools, Institute of the Motor Industry and Loughborough University.

Ducati UK is a subsidiary of Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered over 55,400 motorcycles to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

Post Author: Nicola Thompson

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