The UK Automotive 30% Club is a voluntary group of MDs and CEOs from automotive manufacturing, retailing and supplier companies. The Club was founded by Julia Muir, CEO of Gaia Innovation Ltd; a social enterprise company which builds relationships between employers, schools and universities, with the purpose of achieving a better gender balance within the automotive industry, and with the aim of filling at least 30% of key leadership positions in the member organisations with women by 2030 through a “30 by 30” strategy.


Members include Kia, Toyota, VW Group, Mazda, Bentley, Vertu Motors plc, Lookers plc, and Jardine Motor Group. The club also works in partnership with charities and supporters such as Speakers for Schools, the Inspiring Women campaign, McKinsey, the Institute of the Motor Industry, and Loughborough University School of Business and Economics.


The UK automotive industry contributes 4% towards the national GDP, equating to £60.5 billion (EU figures for the UK in 2014) and has career opportunities spanning Engineering, Sales, Finance, Journalism, Digital Technology, Marketing, HR, and Management. The “30 by 30” strategy takes action to attract, recruit, promote and retain capable and talented women through the organisational pipeline.