The overall theme of this year's conference was “Change the Game” and encouraged the Club’s membership to view gender balance as an important objective of a game-changing leader who creates an inclusive culture to achieve better business results. This message aligns with Automotive 30% Club Founder, Julia Muir’s book titled ‘Change the Game: The Leader’s Route Map to a Winning Gender-Balanced Business’ and aimed to inspire Club members to act now and inform them how to get started.

The conference ran over two half-days - Wednesday 3rd and Thursday 4th February, and included live panel sessions, guest speakers, executive discussions, a range of masterclasses, live Q&As, networking sessions and much more! 81% of delegates rated the content of the conference as excellent with a further 19% rating it as good.

We would like to thank Salesforce for their sponsorship of this year's conference.

Please click the link here to order Julia Muir's book titled 'Change the Game: The Leader's Route Map to a Winning Gender-Balanced Business'

Building a Winning Gender Balanced Business - Now Is the Time to Change the Game

Club Patrons Kristian Elvefors, MD Volvo Car UK, Catherine Faiers, COO Auto Trader UK and Daksh Gupta, CEO Marshall Motor Holdings joined Julia Muir, Founder of the Automotive 30% Club & CEO Gaia Innovation Ltd to discuss why now is the time to change the game by building a winning gender-balanced business.  The panel also answered questions submitted by delegates.

To view this session please click on this link: here

Building an Inclusive Business with John Amaechi OBE

Jessica Geutner, VP Strategic Customers, Office of the Chairman of the Advisory Board, of our conference sponsor Salesforce was in conversation with Diversity and Inclusion expert John Amaechi OBE.

To view this session please click on this link: here

Executive Discussion - Game Changing Leadership

In this session Julia Muir, Reach out to new talent pools - find new sources of skills was joined by leading figures within the automotive industry as they discuss Game-Changing Leadership.  The panel consisted of Nathan Coe, CEO Auto Trader UK, Alex Smith, MD Volkswagen Group UK, Angela Shepherd, CEO Mercedes-Benz Retail Group, James Brearley, CEO Inchcape UK and Robert Forrester, CEO Vertu Motors.

To view this session please click on this link: here

Values Create Value - The Importance of Inclusion

Dr Astrid Fontaine, Member of the Board - People, Digitalisation & IT, Bentley Motors in conversation with Molly Q. Ford, Vice President, Global Equality Programs Salesforce.  They discussed why building an inclusive, successful gender-balanced business is a strategic imperative, and that having inclusion, diversity and equality as company values create the culture necessary to achieve superior business performance and improved stakeholder value.

To view this session please click on this link: here

Six Steps to Success - In Building A Gender-Balanced Business

Julia Muir, Automotive 30% Club & CEO Gaia Innovation Ltd detailed the Six Steps to Success in building a gender-balanced business.

To view this session please click on this link: here

Masterclass 1 - Know your Data and Reach Out to New Talent Pools

Masterclass 1 featured Julia Muir, Automotive 30% Club & CEO Gaia Innovation Ltd talking about the first two Steps to Success, and Sarah Cox, Head of Marketing, Volkswagen UK and Stuart Miles, MD UK & I, Keyloop shared their strategies to reach out to new talent pools and also told us how they use their data to track their progress.

To view this session please click on this link: here

Masterclass 2 - Recalibrating and Recruiting for Inclusion

In Masterclass 2 Julia Muir, Automotive 30% Club & CEO Gaia Innovation Ltd set the context by outlining the 3rd and 4th Steps to Success, and Sarah Noble, Director Deloitte Consulting and Clare Wright, HR Director Jardine Motors Group spoke about the importance of recalibrating and recruiting for inclusion. 

To view this session please click on this link: here

Masterclass 3 - Promoting and Retaining Women

In Masterclass 3 Julia Muir, Founder of the Automotive 30% Club & CEO Gaia Innovation Ltd set the context by outlining the 5th and 6th Steps to Success, and Fiona Daniel, CEO & Founder FD2i, Rebecca Clark, Sales Director Auto Trader Group UK and Paula Cooper, Director, ConsumerOne Toyota GB Plc spoke about the importance of promoting and retaining women.  

To view this session please click on this link: here

How Do We Start to Change the Game? - Panel Q&A

Stuart Miles, MD UK & I Keyloop, Kristian Elvefors, Managing Director Volvo Car UK, Rebecca Clark, Sales Director Auto Trader UK, Sarah Cox, Head Of Marketing Volkswagen UK, Paula Cooper, Director, ConsumerOne Toyota GB Plc, Clare Wright, HR Director Jardine Motors Group, and Fiona Daniel, CEO & Founder FD2I answered questions submitted by the delegates.  The session was hosted by Julia Muir, Founder of the Automotive 30% Club & CEO Gaia Innovation Ltd.

To view this session please click on this link: here