“At Direct Affinity CX, we pride ourselves on being a forward-thinking company that continuously seeks to evolve, not just in our business practices but in how we build and nurture our team. This commitment to progress and inclusivity is why I am proud to join the Automotive 30% Club.
Joining this initiative wasn't a decision made lightly; it reflects a deeply held belief that the automotive industry can only truly thrive when it embraces diverse perspectives. I’ve been fortunate to see firsthand how vital women's contributions are to our business.”
My wife, Andrea, and our daughter, Lottie, both board directors at Direct Affinity CX, have been instrumental in shaping our vision and strategy from the very beginning.
Andrea’s insights and leadership have helped us navigate challenges and seize opportunities that have propelled our growth, while Lottie’s role in the company has evolved over the years, from gaining firsthand experience in various departments to now overseeing complex projects and operational processes. Lottie will also be stepping up as the 30 by 30 strategy leader within Direct Affinity CX, spearheading our efforts to align with the Automotive 30% Club's mission.
For me, this is personal. It’s not just about meeting a quota or ticking a diversity box. It’s about recognising the value that comes from different experiences, ideas and perspectives - elements that can only be truly harnessed when we have a more inclusive leadership structure. In an industry historically dominated by men, making space for women at the decision-making table isn't just the right thing to do; it’s a strategic imperative.
At Direct Affinity CX, we’ve seen the positive impact of gender diversity on our own team dynamics and performance. I want to help drive this change on a larger scale, contributing to an industry-wide shift that will lead to better business outcomes for everyone involved.
My decision to join the Automotive 30% Club is a testament to the belief that diversity isn't just about representation; it’s about creating a culture where everyone has an equal opportunity to contribute, grow and lead. I am excited to see what we can achieve together, not just as a company but as part of a broader movement toward a more inclusive, innovative and successful automotive industry.