“This Girl Is Me” School Visits and LinkedIn Campaign 2025

By working together, we want to amplify our impact on social media.

Communicate with colleagues about the campaign.
Encourage colleagues to connect with the Auto30Club on LinkedIn
Create your own #ThisGirlIsMe2025 post, similar to the example on the next page, to be published between 13th and 17th October.
Consider using your company's social media account to post on behalf of your colleagues.
Please nominate colleagues to take part in #ThisGirlIsMe2025.
Remember to tag the Auto30Club in your posts so that we can reshare to our wider network.
If you can’t post about yourself, please share/ like/ comment on everyone else’s posts!

Advise Julia Muir if you plan to take part in This Girl Is me school visits in 25/26 so she can assist you.
Review the presentation we will provide for you to personalise and use if you wish.
Find and brief your female volunteers.
Decide if you’re doing in-person or “digital” visits.
Register your volunteers with Inspiring The Future to start to build long-term connections with schools.
Make contact with schools you already know NOW.
Agree on the visit dates with the schools.
Create posts on all your social channels and selected customer communications in the lead-up to your school visits to promote that your inspiring automotive women are visiting schools this school year.
Take a photo during your school visit and tell the story of the visit, including any impact data you have collected using our evaluation form. Tag us so we can reshare it.
Don’t forget to include the hashtags #ThisGirlIsMe2025 #Auto30Club #EarlyCareers on your posts, and tag the Auto30Club.

The Auto30Club’s #ThisGirlIsMe2025 LinkedIn Campaign will take place from Monday, 13th October to Friday, 17th October 2025.

During the week, we are asking all the women of the automotive industry to:

Post a picture of themselves as a girl (either as a little girl or as a young teenager) to publish on LinkedIn
To support the image, we ask them to write 250-300 words in the format of a reassuring letter or advice to their younger self, highlighting obstacles they’ve overcome, and important influences that have led them to be where they are today.

Please encourage others to join by tagging the women who inspire you to get involved. Use the hashtag #ThisGirlIsMe2025 and remember to tag the Auto30Club in your post.

I know you're a bit anxious about starting at your new school in September, away from all your junior school friends, but I can assure you that it will be the right decision to go. You're going to love it there! You'll make so many amazing friends, some of whom you'll still be close with for many years to come.

And guess what? You’re going to be able to play lots of sport! Sadly you won't be able to play football because you’re a girl, so you will have to go to watch Sheffield United with your Dad instead - and that will be an emotional roller coaster! Despite being one of the smallest girls in the year, you will make the school sports teams in hockey, netball, rounders and volleyball, and you'll even captain them. You will learn valuable life lessons about competition, resilience, teamwork and leadership. Oh, and those gaps in your teeth that you are so self-conscious about will close in a couple of years, and you will learn to focus on proving your ability rather than improving your appearance.

I promise you, attending university despite having very little money will be one of the best decisions you ever make. You'll have an incredible time there, filled with lifelong memories. Your Business Degree will prove to be incredibly useful throughout your working life.

And here's a little secret about your future career: you're going to find your true calling in the automotive industry! It all starts when an employer comes to the university for a recruitment event. You'll impress them with your drive and determination, and they'll offer you an internship and a company car! Your friends will think it’s strange for a female graduate to want to work with cars, but you will never feel you have to conform to gender stereotypes. That internship will open doors you never even imagined, leading you down a path you'll absolutely love. You will find the kind of amazing people you like to be around within this career: ambitious, hardworking, playful, fun-loving and team-oriented.

So, take a deep breath, little one. Embrace the changes, enjoy the journey, and know that you're destined for the career that is a perfect fit for you.

How do I know all this? Because #ThisGirlIsMe. Thank you for making the choices that made me the woman I am today.

With much love and excitement for your future,
Your Older Self

#ThisGirlIsMe2025 #Auto30Club #EarlyCareers #InternationalDayOfTheGirl #TheGirlIamTheChangeILead